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Color Factory Chicago Tickets

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The venue

About Color Factory Chicago

Color Factory Chicago is an immersive, interactive art experience housed inside the Willis Tower complex in downtown Chicago. With approximately 20,000–25,000 sq ft of exhibit space and a max capacity of around 300 guests, it’s designed for self-guided, 1–1.5 hour visits through multiple themed rooms and installations. No fixed seating means you explore at your own pace, making each visit a unique, colorful journey.

Located at Willis Tower (Lower Level 2, entrance on Jackson Blvd), Color Factory offers convenient access to downtown Chicago dining, shopping, and lodging. We’ve got you covered with practical details, nearby hotel options, parking, transportation, and event information to help you plan a seamless experience.

Keep an eye out for Color Factory events like Colorpalooza (summer 2025) and Come Together in Color (holiday season 2025). Private events and full-venue buyouts are available on select dates. When you’re ready to visit, secure your tickets with us and we’ll guide you to the best options—no fuss, just great seats to creativity.

  • Parking: Discounted Traders Self-Park (326 S. Wells / 329 S. Franklin) with vouchers available at Color Factory. Details and coat-check access apply.
  • Transit: Closest CTA stops include Quincy, with connections to Union Station (Amtrak/Metra).
  • Hotels: Canopy by Hilton Chicago Central Loop (0.1–0.2 miles), JW Marriott Chicago (~0.2 miles), The LaSalle Chicago, Autograph Collection by Marriott (~0.3 km).
  • Nearby dining: A range of Loop restaurants and cafes within walking distance—great options before or after your visit.
  • Affiliates: We can connect you with trusted hotel and restaurant partners for convenient nearby stays and meals.

Good to know

Seating, Parking & Venue Information

  • Location: Willis Tower, Lower Level 2 (entrance on Jackson Blvd), Chicago, IL 60606; Color Factory Chicago is inside the Willis Tower complex.
  • Space and capacity: approximately 20,000–25,000 sq ft of exhibit space; max venue capacity around 300 guests.
  • Venue type: immersive, interactive art experience with multiple themed rooms and installations.
  • Seating/chart: no fixed seating chart; self-guided walk-through; typical visit 1–1.5 hours.
  • Parking: discounted parking at Traders Self-Park (326 S. Wells / 329 S. Franklin) with discount vouchers available at Color Factory; access details via coat check.
  • Transit: closest CTA stops include Quincy (CTA) and connections to Union Station (Amtrak/Metra).
  • Nearby hotels: Canopy by Hilton Chicago Central Loop (~0.1–0.2 miles); JW Marriott Chicago (~0.2 miles); The LaSalle Chicago, Autograph Collection by Marriott (~0.3 km).
  • Notable events: Color Factory’s Colorpalooza (summer festival edition, 2025); Come Together in Color (holiday season 2025); private events and full-venue buyouts are offered.
  • Renamed/demolished: Color Factory Chicago remains at Willis Tower; no demolition or renaming of the venue itself.