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Electric Ave Tickets

Location
Outdoor Festival Venue in Victoria, BC

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The venue

About Electric Ave

Electric Ave sits along Matullia Lands at Rock Bay, spanning parts of Discovery, Pembroke and Store Streets behind Phillips Backyard in Victoria, BC. This outdoor, multi-venue festival zone hosts several stages including Phillips Backyard, ANIÁN Yard, Capital Iron, The Duke, and Anian. Rather than a single seated concert hall, Electric Ave is designed for a lively, standing-and-accessible viewing experience with limited seating in designated areas. The venue has hosted big-name acts as part of Rifflandia and related nighttime programming, drawing crowds that range roughly from 6,500 to 7,000 attendees per night depending on layout and year. If you’re planning a night out, you’ll want practical details on seating, parking, transit, and nearby hotels and dining so you can focus on the music. We’ve got you covered with insider tips and straightforward options for getting in, finding great viewing spots, and staying nearby.

Seating at Electric Ave is not traditional theater seating. There are accessible viewing areas and limited seating in those zones, but there is no general reservable seating or stadium-style rows. Picnic tables may be present in accessible areas. For transportation, there is no dedicated event parking; use nearby City of Victoria parkades (such as Fisgard Street) or Robbins parking lots. The closest bus stop is at Douglas Street and Discovery Street, about 400 meters from the entrance. If you’re staying in town, several hotels are just a short ride away: Fairmont Empress, Victoria Marriott Inner Harbour, The Parkside Hotel & Spa, and Delta Hotels by Marriott Victoria Ocean Pointe Resort. For meals and refreshments before or after the show, consider affiliate partner recommendations in the area for reliable options. Secure your seats and plan ahead—Electric Ave makes it easy to enjoy a night of outstanding live performances across a dynamic festival campus.

Good to know

Seating, Parking & Venue Information

  • Location: Matullia Lands at Rock Bay, 512 Pembroke Ave., Victoria, BC, with Electric Avenue occupying parts of Discovery, Pembroke and Store Streets behind Phillips Backyard.
  • Capacity: Up to about 7,000 attendees per night (Electric Avenue has been described as accommodating roughly 6,500–8,000 depending on the year and layout).
  • Venue type: Outdoor, multi-venue festival zone with several stages (Phillips Backyard, ANIÁN Yard, Capital Iron, The Duke, Anian, etc.); not a single seated concert hall.
  • Seating/chart: Not a seated event; accessible viewing areas exist and seating is limited to those areas (no general reservable seating; picnic tables may be available in accessible zones).
  • Parking/Transit: No dedicated event parking; closest options are City of Victoria parkades (e.g., Fisgard St) and Robbins parking lots nearby; nearest bus stop is at Douglas St and Discovery St (400 m from the entrance).
  • Nearby hotels: Fairmont Empress (721 Government St), Victoria Marriott Inner Harbour (728 Humboldt St), The Parkside Hotel & Spa (810 Humboldt St), Delta Victoria Ocean Pointe Resort (100 Harbour Rd).
  • Notable events hosted: Rifflandia’s Electric Avenue has featured big-name acts (e.g., Paris Hilton, Run The Jewels, Chromeo, Chris Lake) and has evolved from earlier capacity ~6,500 to ~7,000+, with the venue expanding to Matullia Lands in Rock Bay for nighttime programming.