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Florida International Rally & Motorsport Park Tickets
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About Florida International Rally & Motorsport Park
Welcome to The FIRM, a premier motorsport venue nestled on over 420 acres in Starke, Florida, near Keystone Heights. Since its renaming to The FIRM around 2012, this facility has remained a cornerstone for rally, HPDE (high-performance driving events), rallycross, and open track days. The main Full Circuit stretches 1.6 miles (2.57 km) with 10 turns and connects to a 0.4 mile advanced driving track and separate rally stages. Whether you’re an enthusiast, a driver, or just along for the ride, we’ve got you covered with practical getting-here details, seating and viewing options, parking, and nearby lodging and dining.
Our goal is to help you secure your event experience with clear, reliable information and friendly, insider-style guidance. Think of us as your go-to contact—a guy who can help you find the right ticket, the right viewing spot, and convenient stays close to the action.
The FIRM hosts a range of events—from rally X-style competition to rallypro driving schools and HPDE tracks—drawing fans from across Florida and beyond. The venue emphasizes flexible spectator viewing over formal grandstands, with paddock access and designated vantage points that offer excellent sightlines of the action. For travelers, car access is the primary mode of arrival, with multiple nearby lodging options in Waldo/Keystone Heights as well as Gainesville and Jacksonville area hotels. We’ve included practical details on parking, transportation, and nearby dining with affiliate hotel and restaurant recommendations to help you plan a smooth, enjoyable visit. Remember, events are listed individually with date-to-date variations, so verify the specific date you’re attending.
Good to know
Seating, Parking & Venue Information
- Address and location: The FIRM is located at 7266 Airport Rd, Starke, FL 32091 (Keystone Heights Airport vicinity).
- Venue size: The FIRM spans over 420 acres of land with multiple track layouts and off-road sections.
- Track details: The main Full Circuit is 1.6 miles (2.57 km) long with 10 turns; it connects to a 0.4 mile advanced driving track and rally stages.
- Parking and spectator space: The facility has expansive parking areas and space for hundreds of spectators; exact fixed seating is not published.
- Seating / viewing: There is no formal grandstand seating; spectators typically view from paddock areas and designated spectator vantage points (e.g., a NASA bus/decontamination area noted by rally organizers).
- Transit and access: The venue is primarily accessed by car; nearby lodging and airports are listed (Jacksonville, Gainesville, and Orlando options are in the area).
- Nearby hotels and lodging: Lodging options include Waldo/Keystone Heights area and Gainesville/Jacksonville options; See lodging listings such as Best Western Waldo, hotels in Gainesville, and Jacksonville area.
- Notable events hosted: Open track days, RallyPro driving school, rally/HPDE, Rally-X series, and rallycross events; Hyperfest attendance was noted historically; the venue is a frequent stop for SCCA rallycross events.
- Renaming / status: The facility was renamed to The FIRM around 2012 after new ownership; it continues to operate under The FIRM branding.