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Frankenmuth Credit Union Event Center Tickets

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The venue

About Frankenmuth Credit Union Event Center

Frankenmuth Credit Union Event Center sits at 11600 Beyer Rd, Birch Run, MI 48415, a multi‑purpose arena and convention space with a storied history as Birch Run Expo Center. While the property has shifted ownership and uses over the years, the site remains a key location for large events in the Frankenmuth/Birch Run corridor. With a substantial 100,000 sq ft exhibit area and a capacity historically up to 2,500 seats in the arena (and up to about 5,000 for certain configurations), the venue has hosted a range of events—from music and festivals to trade shows and family-friendly happenings. We’ve got you covered with practical details for planning, including seating information, parking, transportation options, and nearby lodging and dining that can enhance your visit.

Nearby lodging options total over 600 hotel rooms within roughly three quarters of a mile, making it convenient to pair an event with comfortable overnight stays. Transit is supported by the Frankenmuth Shuttle via STARS, offering fixed stops to help guests reach the venue without relying solely on personal vehicles. While the venue’s current use has evolved, the space remains a prominent stop on the Birch Run/Frankenmuth event circuit. If you’re organizing an outing or attending as a guest, secure your seats and plan ahead with our trusted ticket and access guidance. For the latest venue specifics, check event listings and official partner communications.

Good to know

Seating, Parking & Venue Information

  • Address: 11600 Beyer Rd, Birch Run, MI 48415.
  • Venue type: Multi‑purpose arena and convention center; originally Birch Run Expo Center, renamed Frankenmuth Credit Union Event Center in 2017 under naming rights.
  • Capacity: 2,500-seat arena; 100,000 sq ft exhibit space; up to about 5,000 for certain events.
  • Notable events: Home of the Great Lakes Storm (2002–2005); hosted gun/knife shows, music festivals, trade shows and other events.
  • Status/ownership: Closed in November 2020; sold to Camping World and repurposed as a showroom.
  • Nearby hotels: Over 600 hotel rooms within about 3/4 mile; ample lodging options in the Birch Run/Frankenmuth area.
  • Transit/parking: Regional transit options available (Frankenmuth Shuttle via STARS) with fixed stops; typical expo-center parking availability in the Birch Run area.
  • Seating chart: No official current seating chart; historical capacity was 2,500 seats; third‑party seating maps exist (TickPick).