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The venue

About Hallmark Farms

Hallmark Farms sits on a sprawling 567-acre estate off I-65 near Warrior, Alabama, just about 30 minutes north of Birmingham. The property has a rich history of hosting community and fundraising events, including the Decorators' ShowHouse fundraiser for the Alabama Symphony Orchestra in 2020 and 2022. In 2025, plans progressed toward transforming the property into the Alabama Farm Center, a regional hub for livestock, equestrian events, rodeos, concerts, and large-scale exhibitions. Whether you’re attending a show, rodeo, or a community gathering, Hallmark Farms offers a picturesque, practical setting with ample on-site parking and convenient access from major highways.

We’ve got you covered with practical details about seating, parking, transportation, and nearby lodging and dining, so you can secure your seats and plan your trip with ease.

Location and access: Hallmark Farms is reachable via I-65 with exits near Warrior. A 2022 ShowHouse guide recommended using exit 280 from I-65 to reach the property. For large events, on-site parking has been used, sometimes with shuttle service from nearby facilities like Brookwood Mall during the ShowHouse events, with a typical shuttle suggestion noted in event coverage. The property’s redevelopment into the Alabama Farm Center aims to host a broad mix of activities—livestock and equestrian events, rodeos, concerts, and more—making it a versatile venue for regional audiences.

Nearby hotels and dining: Attendees commonly choose Birmingham-area hotels for overnight stays, with additional regional lodging options discussed in local travel resources. We highlight trusted partners for convenient lodging and dining to help you secure comfortable, reputable options near Hallmark Farms. If you’re planning a visit, check partner recommendations for hotel and restaurant options aligned with your event dates.

Venue highlights: Hallmark Farms’ expansive grounds, historic structures, and ongoing redevelopment into the Alabama Farm Center create a unique backdrop for performances and exhibitions. The site has a track record of successful charity events and rodeos, and its future plans focus on hosting a year-round schedule of concerts, rodeos, and livestock/equine-related events. We’ve got you covered with practical details and trusted partner suggestions to help you secure your seats and plan a smooth visit.

Good to know

Seating, Parking & Venue Information

  • Location and size: Hallmark Farm is a 567-acre estate off I-65 near Warrior, Alabama, about 30 minutes north of Birmingham.
  • Historic use: The home and barn were preserved for event use, including the Decorators' ShowHouse fundraiser for the Alabama Symphony Orchestra in 2020 and 2022.
  • Ownership and redevelopment: Purchased in 2019 by the Hallmark Farms Cooperative (Jefferson County & City of Warrior); in March 2025 the property was approved for sale to AECC to become the Alabama Farm Center; the cooperative was dissolved in June 2025.
  • Current project: The Alabama Farm Center at Hallmark Farm will be a regional facility for livestock/equestrian events, rodeos, concerts, and related activities.
  • Parking and access: Large events have used on-site parking (ShowHouse examples included on-site parking with a shuttle option); the 2022 ShowHouse noted on-site parking of $5 and a shuttle from Brookwood Mall.
  • Directions: Hallmark Farm is reachable via I-65 with exits near Warrior; a 2022 ShowHouse article directs visitors via exit 280 from I-65.
  • Nearby hotels: Attendees typically rely on Birmingham-area hotels; regional lodging options are discussed in local travel resources.
  • Notable events hosted: Decorators' ShowHouse (ASO fundraiser) and Pro Rodeo events; redevelopment plans include concerts, rodeos, and large-scale exhibitions.