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Hertz Stage at Alliance Theatre Tickets

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The venue

About Hertz Stage at Alliance Theatre

Welcome to Hertz Stage, the intimate black box theater tucked beneath the Memorial Arts Building at the Woodruff Arts Center in Midtown Atlanta. With a capacity of 200 seats, this flexible space hosts diverse productions, from contemporary plays to contemporary performances. Seating configurations change with each show, so the experience can vary from night to night, offering a fresh perspective with every performance.

Plan ahead with convenient parking options in the Woodruff Arts Center Garage and nearby facilities, plus ParkMobile for easy payment. For those traveling by transit, the MARTA Red or Gold Lines to Arts Center Station provide a quick hop onto the Georgia arts scene. After the show, extend your stay with recommended nearby hotels such as Residence Inn Midtown, Four Seasons Atlanta, Marriott Suites Midtown, The Georgian Terrace, and Loews Atlanta Hotel, along with a curated list of dining options. We’ve got you covered on the best spots to fuel up before or unwind after the performance.

Good to know

Seating, Parking & Venue Information

  • Capacity: 200 seats (black box stage).
  • Location: Underground Hertz Stage beneath the Memorial Arts Building at the Woodruff Arts Center, 1280 Peachtree Street NE, Atlanta, GA 30309.
  • Venue type: Black box theater with flexible layouts; seating arrangements vary by production.
  • Seating chart: Configurations are flexible and not published as a single fixed chart; layout changes with each show.
  • Parking & transit: Paid parking in Woodruff Arts Center Garage and additional nearby garages; ParkMobile option available; MARTA Red/Gold Line to Arts Center Station.
  • Nearby hotels: Residence Inn Midtown, Four Seasons Atlanta, Marriott Suites Midtown, The Georgian Terrace, Loews Atlanta Hotel.
  • Notable Hertz Stage events: Milo Imagines the World (06/25/2025–07/27/2025); Covenant (10/08/2025–11/09/2025); Fires, Ohio (02/25/2026–03/22/2026).
  • Renamed note: Hertz Stage name was adopted in 2000 (formerly Studio Theatre); Coca-Cola Stage is the main stage renamed in 2018 due to Coca-Cola naming rights.