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About Highland Brewing Company
Highland Brewing Company is your go-to destination brewery in Asheville, offering a public Taproom and Meadow, plus versatile private event spaces including the Event Center, Barrel Room, Rooftop, and Ground Floor with mezzanine options. The East Asheville campus remains a vibrant hub, while Highland also operates a Downtown Taproom at The S&W Market (opened 2021) for urban tastings in the heart of downtown Asheville. Whether you’re planning a wedding, corporate gathering, concert, or casual tasting, we’ve got you covered with flexible spaces, on-site and nearby parking, and easy transit options.
From intimate private gatherings to full-festival-style concerts, Highland Brewing Company provides thoughtfully designed spaces and a straightforward booking process. We highlight official venue details, seating capacities, parking, transportation options, and curated affiliate recommendations for nearby hotels and dining. Need inspiration or a friend in the ticket business? You’ve got a guy. Secure your dates and plan your event with confidence at Highland in Asheville.
Good to know
Seating, Parking & Venue Information
- Address: 12 Old Charlotte Highway, Suite 200, Asheville, NC 28803 (East Asheville campus); Downtown taproom at The S&W Market, 56 Patton Ave, Asheville, NC.
- Venue type: Destination brewery with public Taproom and Meadow; private event spaces (Event Center, Rooftop, Barrel Room) and a downtown taproom for private events and gatherings.
- Seating/chart (private venues): Event Center up to 250 seated (350 standing; 250 theater); Barrel Room up to 80 seated (100 standing); Rooftop can be added to events (3,000 sq ft); Ground Floor up to 270 seated, Mezzanine up to 150 seated, Rooftop up to 300 seated (from the venue floor plans).
- Parking & transit: On-site parking (paid for Meadow events); overflow parking at River Ridge Shopping Center; complimentary parking in the area; bus parking available; shuttles from downtown to Highland for events.
- Notable events hosted: Frequent live music, food trucks, private weddings and corporate events; Meadow and private venues host concerts, ceremonies, and larger receptions; downtown S&W Market taproom opened in 2021 for urban tastings.
- Notable renaming/demolished status: The East Asheville campus remains active; Highland opened a Downtown Taproom in The S&W Market (opened 2021).