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The venue

About HTC Center

The HTC Center (HTC Student Recreation and Convocation Center) is a multi-purpose arena on the Coastal Carolina University campus in Conway, South Carolina. Located at 104 Founders Drive (with some CCU listings noting 100 Chanticleer Dr. E), this venue hosts athletic events, concerts, and campus activities. The capacity varies by configuration, with about 3,600 for athletic events and 3,212–3,370 for other setups. The seating setup includes retractable bleachers and floor seating for non-athletic events, and the arrangement can accommodate up to three courts when bleachers are retracted. Whether you’re catching a game or a show, we’ve got you covered with practical details to help you secure your seats and plan your visit.

Getting there is straightforward with CCU shuttles and Teal Mobile transit. ADA parking is available in the AA lot in front of the HTC Center, and most campus parking requires a decal. Some events offer complimentary or general parking with shuttle service. After events, consider nearby stays and dining options on us—prioritized affiliate partners make planning easier. If you’re looking for concert vibes or championship basketball, the HTC Center has hosted notable moments like Darius Rucker’s concert in 2014 and Big South championships (2013–2015) plus the Myrtle Beach Invitational since 2019. For more details on schedules, accessibility, and nearby amenities, keep reading below for seating specifics, parking tips, transit options, and curated hotel and restaurant picks to suit your visit.

Good to know

Seating, Parking & Venue Information

  • Official address per CCU campus map: 104 Founders Drive, Conway, SC 29526.
  • Alternative address sometimes listed on CCU pages: 100 Chanticleer Dr. E.
  • Venue type: multi-purpose arena within the HTC Center (HTC Student Recreation and Convocation Center) that also houses the campus bookstore.
  • Capacity: about 3,600 for athletic events; other sources list 3,212–3,370 depending on configuration.
  • Seating chart: retractable bleachers; floor seating up to ~1,000 for non-athletic events; can accommodate three courts when bleachers are retracted.
  • Parking: ADA parking in the AA lot in front of the HTC Center; general campus parking elsewhere; decals required for most campus parking; some events offer complimentary/general parking with shuttles.
  • Transit: CCU Teal Mobile shuttles and campus shuttles to the HTC Center; Teal Mobile app available for scheduling.
  • Nearby hotels: Conway/Myrtle Beach area options such as Comfort Suites Conway (~1.5 miles), SureStay by Best Western Conway, and Home2 Suites by Hilton Conway.
  • Notable events hosted: VisitMyrtleBeach.com Big South basketball championships (2013–2015) and the Myrtle Beach Invitational since 2019; concerts (e.g., Darius Rucker in 2014).
  • Renaming/demolished: originally planned as the Student Recreation and Convocation Center; renamed HTC Center after naming rights with HTC Inc. in 2012; not demolished.