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Icon Event Hall Tickets

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Historic John Deere Factory Venue in Sioux Falls, SD

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The venue

About Icon Event Hall

Welcome to Icon Event Hall, housed in a historic John Deere factory building in the heart of downtown Sioux Falls. With three distinct spaces—the Gastropub, Event Hall, and Annex—Icon offers flexible layouts for private gatherings, concerts, corporate events, and intimate performances. Whether you’re hosting a cocktail soirée or a multi-act production, we’ve got you covered with practical details, nearby lodging, and straightforward planning help.

Located at 402 N Main Ave, Icon Event Hall is easily accessible by public transit and offers free on-site parking for all guests. The property is connected to the city’s vibrant dining and hotel scene, making it a convenient hub for event days and post-show options.

Spaces and capacities: Gastropub (4,200 sq ft) seats up to 700 guests; Event Hall (3,200 sq ft) accommodates up to 400; Annex (1,400 sq ft) fits up to 75. Note: a published seating chart isn’t public, but these capacities reflect the best-fit configurations for typical setups. Premiere Theatre partnerships expand production options, and DaDa Gastropub now operates on-site as the rebranded bar/lounge since 2020.

Parking is free for all guests. Transit service includes Sioux Area Metro (SAM) with downtown access via The Bus Stop (TBS) terminal and the Orange Line, making ICON accessible from multiple city neighborhoods. Nearby hotels include Hilton Garden Inn Sioux Falls Downtown (201 E 8th St) and Holiday Inn City Centre (100 W 8th St), offering convenient lodging for performers and attendees. For dining, drinks, and local recommendations, our insider picks highlight reliable options near ICON to simplify your planning.

Event highlights: Poe’s Midnight Society: A Cocktail Séance on February 7, 2026; Long Rest/Indigent/The Grave Itself & Dead Marthas on February 13, 2026; Diamond Avenue LIVE @ Icon Event Hall + DaDa Gastropub on March 14, 2026. For each event, secure your seats early through our trusted channel—we’ll help you navigate dates, availability, and logistics without the hassle.

Good to know

Seating, Parking & Venue Information

  • Address: 402 N Main Ave, Sioux Falls, SD 57104.
  • Venue type: Historic John Deere Factory Building with three spaces: Gastropub (4,200 sq ft, up to 700 guests), Event Hall (3,200 sq ft, up to 400), Annex (1,400 sq ft, up to 75).
  • Parking: Free parking for all guests (on-site amenities indicate free parking).
  • Seating chart: No public, published seating chart; capacities provided per space instead.
  • Transit: Served by Sioux Area Metro (SAM); downtown access with Orange Line via The Bus Stop (TBS) terminal.
  • Nearby hotels: Hilton Garden Inn Sioux Falls Downtown (201 E 8th St) and Holiday Inn City Centre (100 W 8th St).
  • Notable events: Poe’s Midnight Society: A Cocktail Séance (Feb 7, 2026); Long Rest/Indigent/The Grave Itself & Dead Marthas (Feb 13, 2026); Diamond Avenue LIVE @ Icon Event Hall + DaDa Gastropub (Mar 14, 2026).
  • Notable notes: DaDa Gastropub rebranded the on-site bar/lounge in 2020; Premiere Theatre partnership expands production options at ICON.