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About La Rural
La Rural, or Predio Ferial de Buenos Aires, sits in the heart of Palermo and hosts a broad range of expos, conferences, and trade shows year round. With seven pavilions, an Auditorio Principal, and a convention center, it’s a versatile space built for large-scale events and intimate sessions alike. Access is convenient via Av. Sarmiento 2704, with additional parking entrances at Cerviño 4476. We’ve got you covered with parking details, transit options, and nearby hotel and dining recommendations to help you plan a seamless visit.
Whether you’re attending the Exposición Rural each July, the Buenos Aires International Book Fair, or industry trade shows like Automechanika and Tecno Fidta, La Rural combines ample space with practical amenities. Secure your seats and plan ahead: explore transport options, review the main spaces and capacities, and check nearby partner hotels and restaurants for an easy, no-fuss experience. We’ve got you with reliable, straightforward guidance for attending events at this Palermo landmark.
Good to know
Seating, Parking & Venue Information
- Address and entrances: Av. Sarmiento 2704; entrances also via Cerviño 4476 for parking. (La Rural is the Predio Ferial de Buenos Aires in Palermo.)
- Parking: Underground parking for about 1,000 vehicles. Access points: Sarmiento 2704 and Cerviño 4476.
- Total space: Approximately 45,000 m2 of covered space + about 10,000 m2 of outdoor space; seven pavilions plus an Auditorio Principal and a convention center.
- Notable spaces and capacities (auditorium-style): Pabellón Amarillo 8,300 capacity; Pabellón Azul 7,800; Pabellón Verde 6,060; Pabellón Frers 2,350; Pista Central 3,000.
- Auditorio Principal: 1,550–1,800 m2 configurable space for conferences, congresses and events.
- Transit: Accessible by subway (Linea D, Plaza Italia), numerous bus lines, and the San Martín rail line (Palermo station); near Plaza Italia and Botanic Garden/Jardín Botánico area.
- Nearby hotels: Several options in Palermo (e.g., Dazzler by Wyndham Buenos Aires Palermo) are commonly listed as nearby; check listings for current proximity/prices.
- Notable events hosted: Exposición Rural (Ganadería, Agricultura e Industria) annually in July; Buenos Aires International Book Fair (Feria del Libro) held at La Rural; other trade shows such as Automechanika and Tecno Fidta have taken place there.