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The venue
About National Cherry Festival
Welcome to the National Cherry Festival venue guide. The premiere festival grounds sit at Open Space Park along West Grand Traverse Bay in Traverse City, Michigan. The primary outdoor performance space is the Pepsi Bayside Music Stage, offering Reserved, General Admission, and Turtle Creek Casino Deck VIP experiences. Whether you’re planning a single-night show or a multi-day visit, we’ve got you covered with seating details, parking, transit options, and nearby hotel and dining recommendations to help you secure your seats with ease.
Open Space Park hosts nightly Bayside Stage concerts, parades along Front Street, and the Coast Guard Open Ramp air show, all set against the scenic waterfront. With convenient lodging within walking distance and reliable transit options, you’ll find a straightforward path from arrival to enjoying the music and festivities.
Pro tip: secure your seats early for popular acts and check the Bayside Stage seating categories—Reserved, General Admission (standing/lawn), and Turtle Creek Casino Deck VIP. Accessible seating is available to ensure everyone can join the fun. For a smooth experience, consider using the festival shuttle and downtown parking garages with festival rates. If you’re planning a multi-day visit, treat each date as its own event entry—the Bayside Stage hosts different performances nightly, so you’ll want to verify the showtime and lineup for the exact date you attend.
Need a local stay or a bite before the show? Our trusted affiliate partners for hotels and restaurants near Open Space Park help you customize a convenient itinerary without the hassle. Reach out and we’ll help connect you with reliable options for a comfortable, well-timed visit to the National Cherry Festival grounds.
Good to know
Seating, Parking & Venue Information
- Main festival grounds: Open Space Park, located along West Grand Traverse Bay (Grandview Parkway at Union Street; Traverse City, MI 49684).
- Primary venue: Pepsi Bayside Music Stage (outdoor) at Open Space Park; seating options include Reserved, General Admission, and Deck/VIP experiences.
- Parking: Downtown garages and lots operate with festival rates; Hardy Parking Structure (303 East State Street) and Old Town Parking Structure (125 East Eighth Street) are commonly used during the festival.
- Transit: Free Bayline Cherry Festival shuttle (BATA) runs routes with park-n-ride lots at Meijer US-31, Northwestern Michigan College Cherry Lot, and Woodland Creek Furniture; downtown drop-off at Hall Street Transfer Station.
- Hotels nearby: Hotel Indigo Traverse City (263 W Grandview Pkwy) and Park Place Hotel & Conference Center (300 E State Street) are within walking distance to Open Space Park.
- Notable events: Nightly concerts on Bayside Stage (e.g., Tyler Hubbard, Trace Adkins, Hoobastank, Collective Soul, Cheap Trick), U.S. Coast Guard Open Ramp air show, and traditional parades along Front Street with fireworks.
- Seating/chart info: Bayside Stage seating categories include Reserved, General Admission (standing/lawn), and Turtle Creek Casino Deck VIP options; accessible seating is provided.