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The venue

About Sala Heineken

Formerly known as Heineken Music Hall, Sala Heineken in Amsterdam is a premier multi-purpose concert venue featuring two distinct spaces: the main Black Box hall and the smaller Beat Box. With a capacity of up to ~6,000 in Black Box and ~700 in Beat Box, the venue hosts major pop and dance events, MTV-related shows, and notable competitions like the World Series of Darts Finals. Located at Arena Boulevard 590, 1101 DS Amsterdam, Sala Heineken offers convenient access, ample nearby parking, and a range of nearby hotels and dining options to suit every traveler. Whether you’re catching a high-energy concert or an intimate show in Beat Box, we’ve got you covered for tickets and essential details.

Getting to Sala Heineken is straightforward via public transit or car. The best access is through Bijlmer ArenA station, with connections to Metro lines 50 and 54, regional trains, and buses. Parking is available at ArenA facilities like P1 ArenA and P6 Event Parking, commonly used for events. After the show, consider staying at nearby hotels such as easyHotel Amsterdam Arena Boulevard (across from AFAS Live), A&O Amsterdam Zuidoost, Mercure Amsterdam City, and Novotel Amsterdam City. For food and drink before or after the event, there are numerous restaurants and cafes in the area, including partner-affiliated options for convenient dining. Secure your seats with us for a smooth, no-fuss booking experience, and enjoy the Amsterdam concert circuit at Sala Heineken.

Good to know

Seating, Parking & Venue Information

  • Former name: Heineken Music Hall (2001–2016); renamed AFAS Live on January 1, 2017.
  • Address: Arena Boulevard 590, 1101 DS Amsterdam, Netherlands.
  • Venue type: multi-purpose concert hall with two spaces: Black Box (main hall) and Beat Box (smaller hall).
  • Capacities: Black Box up to about 6,000; Beat Box about 700.
  • Seating/standing: Black Box can be configured for standing (concert) or theatre-style seating; Beat Box supports smaller-scale events.
  • Parking: nearby ArenA parking facilities (e.g., P1 ArenA, P6 Event Parking); access via arterial roads; parking often used for events.
  • Transit: best access via Bijlmer ArenA station (connections to Metro 50/54, trains, and buses).
  • Nearby hotels: easyHotel Amsterdam Arena Boulevard (across from AFAS Live); plus options like A&O Amsterdam Zuidoost, Mercure Amsterdam City, and Novotel Amsterdam City.
  • Notable events: hosted Junior Eurovision Song Contest 2012; World Series of Darts Finals (2019, 2021–2024); historically hosts major pop/dance events and MTV-related shows.