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The Reef LA Tickets

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About The Reef LA

The REEF LA is a dynamic 12-story creative hub in Downtown Los Angeles that houses LA Mart, Maker City LA, and the primary event space Magic Box LA. Located at 1933 S Broadway, The Reef LA hosts a wide range of art, design, tech, and trade show events in a flexible venue that can accommodate large crowds or intimate gatherings. Whether you're planning a trade show, conference, or creative festival, The Reef LA offers configurable spaces with a total capacity of up to about 5,600 for seated or standing events, depending on layout.

At Gold Coast Tickets, we make it easy to secure your seats and navigate the venue. Read on for seating options, parking details, transportation tips, and nearby hotel and dining recommendations to enhance your visit.

The Reef LA is well-served by public transit and offers ample parking to accommodate event attendees. With proximity to Grand Ave Blue Line and Expo Line stops, you can choose convenient options from nearby neighborhoods. For those driving, two large surface lots provide substantial parking and on-site parking is typically available for events at around the best available price per car. After a day at an event, explore nearby hotels like STILE Downtown Los Angeles by Kasa (formerly Ace Hotel DTLA), along with a curated selection of restaurants and cafes that partner with Gold Coast Tickets for dining deals and comfort meals during your visit. We’ve got real connections to help you plan an easy, no-fuss experience.

Good to know

Seating, Parking & Venue Information

  • Address: 1933 S Broadway, Los Angeles, CA 90007.
  • Venue type: The REEF is a 12-story DTLA creative habitat housing LA Mart, Maker City LA, and Magic Box LA (the primary event venue).
  • Parking: Two large surface lots total ~1,100 spaces; Onsite parking for events typically around $20–$25 per car.
  • Transit: Within ~0.25 miles of Blue Line Grand Ave station and ~0.5 miles of Expo Line 23rd/Flower station.
  • Seating and capacity (Magic Box LA): Total spaces across the complex amount to ~120,000 sq ft; Second Floor Exhibit Hall ~60,000 sq ft; Cloud Room capacity ~500+; Meeting Rooms A & B capacity ~60; First Floor ~140; Second Floor ~300; Overall event capacity for the space portfolio cited as up to about 5,600 seated or standing (varies by configuration).
  • Notable events hosted: Adidas, The Other Art Fair, PatreCon, Revolt Summit, and other art/design/tech trade shows and conferences.
  • Nearby hotels: STILE Downtown Los Angeles by Kasa at 929 S Broadway (formerly Ace Hotel DTLA); the ACE building was reflagged to STILE in 2024 and continues to operate with meeting space.
  • Current status: The REEF LA remains active; Ace Hotel DTLA has been renamed/reflagged to STILE Downtown Los Angeles by Kasa.