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Waterloo Convention Center At Sullivan Brothers Plaza Tickets
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About Waterloo Convention Center At Sullivan Brothers Plaza
The Waterloo Convention Center At Sullivan Brothers Plaza is a premier event venue in downtown Waterloo, IA. Opened as Conway Civic Center and later renamed Five Sullivan Brothers Convention Center, it was rebranded to its current name in 2021 with the Sullivan Brothers Plaza designation added in 2023. The center offers versatile spaces for trade shows, galas, and large gatherings, with a total of 40,000 square feet of meeting space and an exhibit hall that seats up to 1,260 attendees. For larger crowds, standing room accommodates up to 2,000. The largest room spans approximately 19,153 square feet, making it ideal for sizeable exhibitions and events. Interactive 3D floor plans are available to help you plan your day and secure the best setup for your event. Whether you’re hosting a local trade show or a regional gala, we’ve got you covered with practical details on parking, transit, and nearby amenities.
Access is convenient via the West 4th Street Lot and the Commercial Street Parking Ramp, which are connected by a skywalk. Some areas are restricted for event loading, so coordinate with the venue staff for the best drop-off and unloading plans. Public transit is available through MET Transit in downtown Waterloo, offering easy bus access for attendees. For overnight stays and dining, the Best Western Plus Executive Residency is directly connected via the skywalk, with several other downtown hotels within walking distance. Nearby restaurants and services provide ample options to keep attendees fueled and comfortable. If you’re planning a multi-day event, please note each date is treated as a standalone booking, with accommodations and logistics tuned to the day’s schedule. For performers and events, we include official social media and website links when relevant to help you stay connected with your favorite acts. Secure your seats and arrange your logistics with confidence—we’ve got you covered at the Waterloo Convention Center At Sullivan Brothers Plaza.
Good to know
Seating, Parking & Venue Information
- Address: 200 West 4th Street, Waterloo, IA 50701.
- Venue type: Convention center / special event venue with 40,000 sq ft of total meeting space.
- Capacity: Exhibit Hall seating 1,260; standing capacity up to 2,000; largest room ~19,153 sq ft.
- Seating chart: interactive floor plans available (e.g., 3D floor plans on the venue's listing).
- Parking: West 4th Street Lot and Commercial Street Parking Ramp connected via skywalk; some areas restricted for event loading.
- Transit: Served by MET Transit (downtown Waterloo area) for public bus access.
- Nearby hotels: Best Western Plus Executive Residency connected via skywalk; other downtown hotels within walking distance.
- Notable events: Diverse schedule including trade shows, galas, and events like St. Valentine’s Day Massacre; shows listed on the venue site (e.g., IOMA State Pool, Eastern Iowa Home & Landscaping Show).
- Renaming/history: Opened as Conway Civic Center; renamed Five Sullivan Brothers Convention Center in 1987; renamed Waterloo Convention Center in 2021; Sullivan Brothers Plaza designated in 2023.