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Willow Island At Alliant Energy Center Tickets

Location
Madison Outdoor Venue, Se

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The venue

About Willow Island At Alliant Energy Center

Willow Island, a 29-acre outdoor venue on the Alliant Energy Center campus in Madison, Wisconsin, offers a flexible outdoor festival floor with no fixed seating. Featuring a 6-acre isthmus surrounded by two ponds, Willow Island is designed for events that suit a festival-style layout. The venue benefits from ample nearby parking and robust on-site power infrastructure, making it a reliable choice for large-scale gatherings. Whether you’re planning a concert, festival, or community event, we’ve got you covered with practical details to help you secure your seats and plan your visit.

Willow Island sits at 1919 Alliant Energy Center Way, Madison, WI 53713. Transit options include Madison Metro buses stopping on John Nolen Drive, Rimrock Road, and Olin Avenue, with the Capital City Bike Path nearby for cyclists. For a comfortable stay and convenient dining, consider nearby hotels and restaurants recommended by our affiliate partners. We’ll guide you to secure your tickets, parking details, and the best local stays so you can focus on enjoying the event. Willow Island remains an active venue on the Alliant Energy Center campus, continuing a legacy of hosting notable events like the ESPN Great Outdoor Games and Brat Fest, with ongoing community appeal.

Good to know

Seating, Parking & Venue Information

  • Willow Island is a 29-acre outdoor venue on the Alliant Energy Center campus in Madison, Wisconsin.
  • The venue includes a 6-acre isthmus encircled by two ponds.
  • Onsite power: 1,200 amp, 208 volt, 3-phase; over 5,800 paved parking stalls nearby.
  • Address: 1919 Alliant Energy Center Way, Madison, WI 53713.
  • Seating is not fixed; Willow Island uses outdoor festival floor plans (no permanent seating) per Alliant floor plans.
  • Transit: Madison Metro bus stops on John Nolen Drive, Rimrock Road, and Olin Avenue; Capital City Bike Path nearby.
  • Nearby hotels: Spark by Hilton Madison Central onsite; Madison Marriott South, Home2 Suites, Holiday Inn Express Madison-Central, and Fairfield Inn & Suites Madison South within a short distance.
  • Notable events hosted: ESPN Great Outdoor Games (2004); Brat Fest moved to Willow Island in 2005 and ongoing; WJJO Band Camp (2004–2015) drew up to ~10,000 fans.
  • Willow Island has not been demolished or renamed and remains an active outdoor venue on the Alliant Energy Center campus.