You got a guy™ for venue tickets

Wisconsin Convention Center Tickets

Now selling

Upcoming Events at Wisconsin Convention Center

Loading current ticket availability

Welcome to the Wisconsin Convention Center, now renamed the Baird Center after a 2024 expansion. This comprehensive convention and exhibition campus, part of the Wisconsin Center District, offers extensive space for events of all sizes. With 300,000 square feet of exhibit space, multiple ballrooms, a rooftop ballroom, and proximity to major downtown Milwaukee attractions, it’s designed to host large-scale conferences, trade shows, galas, and conventions.

Located in downtown Milwaukee, the Baird Center sits adjacent to Miller High Life Theatre and the UW–Milwaukee Panther Arena. The center’s flexible layouts, robust parking, transit options, and nearby hotel accommodations make it a straightforward choice for organizers and attendees alike. At Gold Coast Tickets, we’ve got you covered for tickets and access as you plan your visit.

Venue Overview

  • Type: Convention and exhibition campus (part of Wisconsin Center District)
  • Addresses: Baird Center South Building — 400 W Wisconsin Ave; North Building — 405 W Kilbourn Ave, Milwaukee, WI 53203
  • Exhibit space: 300,000 sq ft
  • Ballrooms: multiple, including a rooftop ballroom (~31,928 sq ft)
  • Seating capacity: theater-style up to ~28,680; banquet capacity around ~14,830
  • Nearby landmarks: Miller High Life Theatre, UW–Milwaukee Panther Arena
  • Affiliations: part of the Wisconsin Center District

Whether you’re organizing a national convention, a large trade show, or a themed festival, the Baird Center provides adaptable spaces, efficient loading areas, and supportive on-site amenities to streamline event planning.

Getting here is straightforward. The center offers on-site parking and access to downtown garages for larger crowds. The Milwaukee Intermodal Station is just three blocks away, with strong MCTS bus service. For attendees staying overnight, there are excellent hotel connections via pedestrian skyways to the Hilton Milwaukee City Center, Hyatt Regency Milwaukee, and SpringHill Suites Milwaukee Downtown Marriott, making it easy to move between sessions and rooms.

Helpful tip: secure your seats or tickets early for in-demand events, and coordinate with Gold Coast Tickets for reliable access and seating options. If you’re planning a multi-day event, treat each date as a standalone experience to optimize scheduling, transportation, and attendee flow.

Parking and Transportation

  • On-site parking options available; additional downtown garages nearby
  • Nearby transit: three blocks from Milwaukee Intermodal Station; strong MCTS service
  • Walking connections to adjacent venues and downtown amenities

Hotels and Dining (Affiliate Recommendations)

Maximize convenience with lodging options connected by the city’s skywalk system. Here are trusted partner hotels and dining options to complement your visit:

  • Hilton Milwaukee City Center — Central downtown hotel with modern amenities
  • Hyatt Regency Milwaukee — Contemporary comfort near the venue and entertainment districts
  • SpringHill Suites Milwaukee Downtown — Comfortable suites close to event spaces and dining

For dining, explore downtown options that balance convenience, quality, and value. We’ll guide you to options that fit your schedule and group size.

For the latest hotel availability and dining recommendations, follow our trusted partner links and websites for real-time options and reservations. We’ve got you covered to secure comfortable stays and reliable dining during your Milwaukee visit.

Good to know

Seating, Parking & Venue Information

  • Current name: Baird Center; formerly the Wisconsin Center (renamed after the 2024 expansion).
  • Addresses: Baird Center South Building at 400 W Wisconsin Ave; North Building at 405 W Kilbourn Ave, Milwaukee, WI 53203.
  • Venue type: Convention/exhibition campus (part of Wisconsin Center District) with 300,000 sq ft of exhibit space and multiple ballrooms, adjacent to Miller High Life Theatre and UW–Milwaukee Panther Arena.
  • Seating/chart: Theater-style capacity up to about 28,680; banquet capacity around 14,830; rooftop ballroom about 31,928 sq ft.
  • Parking: On-site 190-space parking lot at Baird Center; additional parking in nearby downtown garages.
  • Transit: Three blocks from Milwaukee Intermodal Station; well-served by MCTS buses.
  • Nearby hotels: Skywalk connections to Hilton Milwaukee City Center, Hyatt Regency Milwaukee, and SpringHill Suites Milwaukee Downtown Marriott.
  • Notable events: Green National Convention (2004); Democratic National Convention (2020; scaled/mostly virtual); Anime Milwaukee and other large conventions/trade shows.
  • Renamed/demolished: Not demolished; renamed to Baird Center in 2024 as part of expansion and modernization.