You got a guy™ for venue tickets
Wisconsin River Pro Rodeo Grounds Tickets
Now selling
Upcoming Events at Wisconsin River Pro Rodeo Grounds
The venue
About Wisconsin River Pro Rodeo Grounds
Welcome to the Wisconsin River Pro Rodeo Grounds, the outdoor rodeo arena located at the Lincoln County Fairgrounds (Merrill Festival Grounds) in Merrill, Wisconsin. This venue hosts PRCA- and WPRA-sanctioned events with added prize money and a strong local following. Whether you’re planning a night under the arena lights or a multi-day rodeo experience, we’ve got you covered with practical details to help you secure your seats and enjoy the event with ease.
Below you’ll find seating considerations, parking information, transit options, and nearby hotel and restaurant recommendations to make your visit seamless. We’ll also share a bit about the grounds and what to expect at this dynamic venue in central Wisconsin.
The Merrill Festival Grounds, commonly referred to as the Lincoln County Fairgrounds, hosts the Wisconsin River Pro Rodeo and other community events. Although seating configurations vary by show, the venue accommodates large crowds and provides on-site parking managed by attendants. For a smooth experience, plan ahead with the on-demand Merrill-Go-Round transit service and consider staying nearby at trusted partner hotels. If you’re curious about official updates or event specifics, you can connect with the venue and organizers through their official channels for the latest details.
For a trusted ticket experience, we’ve got you covered—think of us as your friend who can help you secure your seats without the hassle. If you’re planning a visit to Merrill for rodeo season, check back here for the latest venue details and authentic local recommendations.
Good to know
Seating, Parking & Venue Information
- Address: Merrill Festival Grounds, 2001 E 2nd St, Merrill, WI 54452. (Directions/Parking page on wrpr.org).
- Venue type: Outdoor rodeo arena at the Lincoln County Fairgrounds / Merrill Festival Grounds in Merrill, Wisconsin.
- Parking: Parking is located off E 6th Street and is free; attendants direct traffic. (Directions/Parking page).
- Seating/chart: Public seating chart not published by the venue; seating configurations vary by event. External seating maps do exist (e.g., third-party seating charts).
- Capacity: Public capacity not published; the event typically draws around 14,000 attendees annually. (WRPR attendance note).
- Transit: Merrill-Go-Round on-demand transit serving Merrill; 7 a.m.–5 p.m. weekdays; $2 per ride ($1 for elderly/disabled); advance reservation required. (Transit page).
- Nearby hotels: AmericInn by Wyndham Merrill; Cobblestone Inn & Suites Merrill; Travelodge by Wyndham Merrill (lodging options listed on WRPR site; individual hotel pages confirm names and locations).
- Notable events hosted: Wisconsin River Pro Rodeo is PRCA- and WPRA-sanctioned; has added money around $27,500; attracts thousands of attendees; 2024 Great Lakes Circuit Medium-Sized Rodeo of the Year; Lincoln County Fair is hosted at the same grounds.
- Renaming/demolition: No demolition; grounds are referred to as Merrill Festival Grounds and Lincoln County Fairgrounds. In 2015 there were naming-contest discussions for the fairgrounds, but no confirmed official renaming; current references use Lincoln County Fairgrounds. (WXPR naming-contest article; WSAW/Lincoln County Fair references).