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Atlantic Union Bank Center Tickets
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About Atlantic Union Bank Center
Welcome to the Atlantic Union Bank Center, a multi-purpose indoor arena on the James Madison University campus in Harrisonburg, VA. Opened in November 2020, the venue seats up to 8,500 for basketball and a variety of events. Whether you’re catching men’s or women’s basketball, or another campus event, we’ve got you covered with easy, no-fuss ticket options and dependable service.
Use these pages to quickly find seats, plan your visit, and discover nearby hotels and dining. We’ve highlighted parking, transit options, and affiliate-friendly lodging choices to help you secure your plans with confidence.
For a reliable experience, check the official seating charts for men's and women's basketball, which show club, concourse, and reserve seating, along with configurable layouts using retractable end-line bleachers. The Ballard Parking Deck, with about 1,500 spaces, provides convenient parking just off East Campus Drive. HDPT offers free on-campus bus service and weekday shuttles to simplify campus travel. Nearby hotel options include on-campus-adjacent Hotel Madison (within easy walking distance) and other downtown Harrisonburg options for a wider choice of amenities. When you’re ready to attend, we’ll help you secure your seats, coordinate with our affiliate partners, and make your visit smooth from parking to post-game dining.
Good to know
Seating, Parking & Venue Information
- Capacity: 8,500 seats for basketball and events.
- Location/Address: 1700 Jeff Bourne Way, Harrisonburg, VA 22807 (Loading dock 645 University Blvd).
- Venue type: Indoor multi-purpose arena on the James Madison University campus; hosts men’s and women’s basketball and other events; opened November 2020.
- Seating chart: Official seating charts available for men’s and women’s basketball with sections including club, concourse, and reserve seating; retractable end-line bleachers for configurable layouts.
- Parking: Adjacent East Campus Ballard Parking Deck with about 1,500 spaces; parking access via East Campus Drive; deck address commonly listed as Ballard Parking Deck.
- Transit: Harrisonburg Department of Public Transportation (HDPT) serves the campus with free on-campus buses for JMU; inner-campus shuttles run on weekdays; real-time transit info via HDPT.
- Nearby hotels: Hotel Madison (710 S Main St, Harrisonburg, VA 22801) is the on-campus-adjacent option; other nearby hotels include downtown Harrisonburg options.
- Notable events hosted: Inaugural games on Nov. 25, 2020 (men’s vs Limestone, women’s vs Mount St. Mary’s); hosted the 2021 CAA Men’s Basketball Tournament.