NOW Arena is a versatile, indoor arena and cultural hub in Hoffman Estates, Illinois. With a total capacity of 11,800 (10,000 for basketball, 9,400 for football/hockey/lacrosse, and 3,000–6,000 for theater shows), it hosts a wide range of events—from NBA G League action to big-name concerts and family entertainment. Located at 5333 Prairie Stone Parkway in the Prairie Stone Business Park, the venue sits just north of I-90 (Jane Addams Memorial Tollway) and west of Route 59, making it accessible from across the Chicago area.

Whether you’re securing seats for Windy City Bulls games, a high-energy concert, or a family show, we’ve got you covered with easy, no-fuss ticket options. We’ll guide you through seating choices, parking details, transit options, and nearby hotel and dining partners to help you plan a convenient trip.

NOW Arena offers on-site parking with 3,200 spaces (cashless payment). Some events offer free parking, but please confirm per event. For seating, check the event’s dedicated seating map, with official layouts available on the NOW Arena site and an interactive seating chart through SeatGeek. The venue is accessible via I-90 and Route 59, with detailed directions on the NOW Arena directions page. Nearby accommodations include multiple lodging partners in the Hoffman Estates/Schaumburg area, such as the Chicago Marriott Northwest, Holiday Inn Express & Suites Chicago–Hoffman Estates, Hyatt Place Hoffman Estates, and Best Western Schaumburg NW, along with nearby dining options. Whether you’re visiting for a Windy City Bulls game or a grand concert, NOW Arena is the go-to destination for a balanced, stress-free experience.

Getting there

The address of NOW Arena is 5333 Prairie Stone Pkwy, Hoffman Estates, IL 60192. The phone number for NOW Arena is (847) 649-2270. [1] [2] [3]

Inside the venue

NOW Arena has a KultureCity Sensory Room for guests. NOW Arena prioritizes creating a safe and secure environment for all guests and employees. [1] [4]

Venue history

NOW Arena was established in 2006. [2]

References

Good to know

Seating, Parking & Venue Information

Capacity: 11,800 total (10,000 for basketball; 9,400 for football/hockey/lacrosse; 3,000–6,000 for theater shows).
Address/location: 5333 Prairie Stone Parkway, Hoffman Estates, IL 60192, in the Prairie Stone Business Park just north of I-90 and west of Route 59.
Venue type: multi-purpose indoor arena / family entertainment, cultural and sports center.
Parking: 3,200 on-site parking spaces (additional spaces may be available); parking is cashless; some events offer free parking (e.g., Windy City Bulls).
Seating chart: seating maps are available per event (SeatGeek provides an interactive seating chart; official maps on NOW Arena site).
Transit/directions: accessible from I-90 (Jane Addams Memorial Tollway) and Route 59; detailed east/west route instructions are on the NOW Arena directions page.
Nearby hotels: multiple lodging partners in Hoffman Estates/Schaumburg area (e.g., Chicago Marriott Northwest, Holiday Inn Express & Suites Chicago–Hoffman Estates, Hyatt Place Hoffman Estates, Best Western Schaumburg NW).
Notable events hosted: Windy City Bulls (NBA G League) home games; Professional Championship Bull Riders World Finals; other concerts, family shows, and events (formerly hosted notable performances like Duran Duran and Bob Dylan at opening).