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The Holland Project is a vibrant all-ages arts and music venue in Reno, Nevada. Located at 140 Vesta Street between Wells Ave and S. Virginia/Holcomb, the venue combines a gallery with two performance spaces: Showspace and Serva Pool. This page provides an overview of seating, parking, transit access, and nearby hotels and restaurants to help you plan your visit. We’ve got you with straightforward, no-fuss information to secure your seats and enjoy the show.

About The Holland Project

The Holland Project features a dedicated gallery and two performance spaces that host a wide range of all-ages events—from live music to visual arts exhibitions. Showspace can accommodate up to 200 people standing, with seating options for 40-50 people when tables are arranged, or 75 seated without tables. Serva Pool seats 25-40 people depending on setup and can host up to 75 standing. The venue hosts hundreds of events annually, including group art shows and seasonal performances, making it a hub for Reno’s creative community.

Space Details

  • Showspace: up to 200 standing; 75 seated (no tables) or 40-50 seated with tables
  • Serva Pool: up to 75 standing; 25-40 seated (depending on setup)
  • On-site gallery and two-space setup supporting a range of arts programming

Whether you’re catching a live show or exploring visual art, The Holland Project offers a compact, intimate setting with a focus on accessibility and community.

Practical details to plan your visit:

  • Address: 140 Vesta Street, Reno, NV 89502 (between Wells Ave and S. Virginia/Holcomb)
  • Parking: Parking can be tricky on weekends. Nearby public options include City Hall Garage with ample spaces. Plan extra time for parking in busy periods.
  • Transit: RTC bus lines stop near Vesta Street. Closest stops: Kirman Ave/Colonial Way and S. Virginia St/W. Arroyo St. Check RTC for real-time schedules.
  • Nearby Hotels: Renaissance Reno Downtown Hotel & Spa (1 South Lake Street), Atlantis Casino Resort Spa (3800 S Virginia Street), Silver Legacy Resort Casino (407 N Virginia Street).
  • Nearby Restaurants: Consider dining before or after your visit at local spots along Virginia Street and downtown Reno. We highlight affiliate partner recommendations for convenient options.
  • Events & Atmosphere: The Holland Project hosts hundreds of all-ages events yearly, including notable exhibitions like The Walls Are Lava and seasonal shows (Halloween events may relocate to alternate venues, e.g., indoor at 299 E Plumb Lane for certain dates).
  • Ticketing & Seating: Seating data is space-specific (Showspace and Serva Pool). For each event, confirm venue layout to understand how your seats will be arranged with the current setup. We’ll help you secure your seats without hassle.

Want personalized recommendations or help securing a nearby hotel or dining option? We’ve got you. Your connection to Reno’s arts and music scene is just a message away.

Good to know

Seating, Parking & Venue Information

  • Address and location: The Holland Project is located at 140 Vesta Street, Reno, NV 89502 (between Wells Ave and S. Virginia/Holcomb).
  • Venue type and spaces: All-ages arts and music venue with on-site gallery and a two-space setup: Showspace and Serva Pool.
  • Showspace capacity: up to 200 people standing; 75 seated without tables; 40-50 seated with tables.
  • Serva Pool capacity: up to 75 people standing; 40 seated without tables; 25-30 seated with tables.
  • Parking: Parking can be tricky, especially on weekends; nearby public parking options exist (e.g., City Hall Garage with around 500 spaces).
  • Transit: Nearby RTC public transit lines stop near Vesta Street; closest stops include Kirman Ave/Colonial Way and S. Virginia St/W. Arroyo St.
  • Nearby hotels: Renaissance Reno Downtown Hotel & Spa (1 South Lake Street), Atlantis Casino Resort Spa (3800 S Virginia Street), Silver Legacy Resort Casino (407 N Virginia Street).
  • Notable events hosted: The Walls Are Lava group art exhibition at the HP Gallery; The annual Halloween Show (venue sometimes relocated, e.g., indoors at 299 E Plumb Lane for certain dates); Holland projects publish 250+ all-ages events annually.