Welcome to The Theater at Spartanburg Memorial Auditorium, the majestic main stage of Spartanburg’s iconic Showplace of the South. With a seating capacity of 3,244, this venue hosts major tours, Broadway shows, and memorable performances in a central downtown setting. The Theater is a traditional assigned-seating space, while The Hall offers general admission for select events. Here, we’ve got you covered with seating details, parking tips, transit options, and nearby lodging and dining to help you plan a smooth, no-fuss night out in Spartanburg.

Whether you’re catching a legendary act or a touring Broadway show, secure your seats through trusted channels and consider nearby hotels and restaurants for a complete evening. The Theater’s downtown location keeps you close to convenient parking, SPARTA transit routes, and a variety of options for pre- or post-show meals. If you’re traveling from out of town, we’ve highlighted affiliate partners and local favorites to help you book with confidence.

Good to know

Seating, Parking & Venue Information

Address: 385 North Church Street, Spartanburg, SC 29303
Theater capacity: 3,244 seats
Venue type: main theater within Spartanburg Memorial Auditorium (The Showplace of the South); The Hall is a separate lower-level space
Seating chart: no official SMA seating chart published by the venue; interactive seat maps appear on ticketing platforms; The Theater is typically assigned seating while The Hall is generally GA for some shows
Parking: ADA parking in the upper lot by the box office and in the lower Hall lot; additional nearby parking in downtown garages (Memorial Drive area and City garages)
Transit: served by Spartanburg’s SPARTA public transit with multiple routes to downtown (e.g., Routes 1, 4, 6, 8 serving downtown); check local schedules for exact stops
Nearby hotels: Spartanburg Marriott (0.2 miles); AC Hotel by Marriott Spartanburg Downtown (within ~0.5 miles)
Notable events hosted: Taylor Swift (2008), Ray Charles (1968, 1997), Billy Joel (1977), Phish (1994), 3 Doors Down (2001); other major tours and Broadway shows have played The Theater
Renamed/demolished: no evidence of demolition or renaming; venue remains Spartanburg Memorial Auditorium with The Theater and The Hall in operation