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American Family Insurance Amphitheater Tickets
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Upcoming Events at American Family Insurance Amphitheater
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About American Family Insurance Amphitheater
The American Family Insurance Amphitheater is Milwaukee’s premier outdoor venue on the south end of Henry Maier Festival Park, offering a mix of reserved seating, bench seating, and expansive lawn space for a dynamic concert experience. With a total capacity of 23,000, the venue hosts mega-name acts and festival-bound performances in a venue that blends modern sound with scenic lakeside views. Whether you’re here for a headline show or a Summerfest weekend, we’ve got you covered with practical details to help you secure your seats and plan your visit.
Venue highlights include a sheltered roof over the Floor, 100s, and 200s sections, plus a General Admission lawn area for true grass enthusiasts. ADA accessibility is available, and convenient drop-off points ensure a smooth arrival. Read on for seating, parking, transit, and nearby hotel and dining options to make your night effortless.
Nearby hotels provide walkable or short-ride convenience for a comfortable stay around Milwaukee’s vibrant downtown. We highlight trusted partner recommendations for hotels and dining to help you plan a seamless visit, whether you’re attending a Rolling Stones show or a SZA date. For the latest event details, check the venue’s official pages and partner sites before purchase. Remember, tickets and availability change, so secure your seats early and consider flexible options when possible.
Good to know
Seating, Parking & Venue Information
- Capacity: 23,000 (9,200 seats under pavilion, 7,000 reserved lawn, 6,800 general admission lawn/standing) verified by seating map and overview sources.
- Address: 200 North Harbor Drive, Milwaukee, WI 53202, USA.
- Venue type: Outdoor amphitheater located on the south end of Henry Maier Festival Park (Summerfest grounds).
- Seating chart: Floor, 100s, and 200s are reserved under the roofline; 300s are bench/bleacher seats not under the roof; Lawn is General Admission on the grass.
- Parking: On-site event parking is first-come; advance parking can be reserved via SpotHero/ParkWhiz; no RV parking; ADA/accessibly spaces available; rideshare drop-off area designated.
- Transit: The Hop streetcar provides easy access from downtown; Amtrak Hiawatha Service provides rail access; MCTS bus routes also serve downtown (transit info highlighted by the venue).
- Nearby hotels: The Westin Milwaukee, Kimpton Journeyman Hotel, Milwaukee Marriott Downtown, The Pfister Hotel, and other downtown properties are within a short walk or ride of the venue.
- Notable events hosted: Summerfest headliners and other major concerts; the venue lists performers such as The Rolling Stones, Paul McCartney, SZA, Lady Gaga, Bruno Mars, and more on its About page.
- Renamed/demolished: The original Marcus Amphitheater (opened 1987) was demolished and rebuilt; the new venue opened in 2018–19 and was renamed American Family Insurance Amphitheater in 2017.