Onstage company
Documented collaborators
Sports Illustrated The Party has evolved from SI’s live Big Game Weekend property into a marquee VIP celebration that blends top-tier entertainment with premium hospitality. Since its 2019 launch, the event has become a staple of the weekend, delivering immersive activations, celebrity presence, and unforgettable performances. Produced by Authentic Brands Group's Authentic Live and Medium Rare, in partnership with DraftKings, Lexus, Celcius, and Verizon, the city audiences have come to expect an elevated, insider experience that’s as much about ambiance as it is about music.