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Sports Illustrated The Party Tickets

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On the schedule

Sports Illustrated The Party Tour Dates & Tickets

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Sports Illustrated The Party has evolved from SI’s live Big Game Weekend property into a marquee VIP celebration that blends top-tier entertainment with premium hospitality. Since its 2019 launch, the event has become a staple of the weekend, delivering immersive activations, celebrity presence, and unforgettable performances. Produced by Authentic Brands Group's Authentic Live and Medium Rare, in partnership with DraftKings, Lexus, Celcius, and Verizon, the city audiences have come to expect an elevated, insider experience that’s as much about ambiance as it is about music.

Onstage company

Documented collaborators

Upcoming shows continue to showcase world-class headliners alongside exclusive performances and curated experiences. Whether you’re a longtime sports and music enthusiast or a first-time guest, SI The Party offers a trusted, no-fuss way to secure memorable nights with friends and VIP guests alike.

Onstage company

Documented collaborators

For the latest updates, follow the official channels and plan your trip around the event dates. Each city hosts a standalone edition with its own headliners and activations, so check the venue details and date-specific info when you’re ready to join the celebration.

The essentials

Quick Facts About Sports Illustrated The Party

  • Launched in 2019 as Sports Illustrated’s live Big Game Weekend property, evolving into a marquee VIP experience with celebrities and athletes (SI The Party has become a staple of the weekend).
  • 2025 event: February 8, 2025, at Mardi Gras World in New Orleans; lineup included Dom Dolla & Diplo; tickets and VIP tables went on sale December 20, 2024.
  • 2024 event: February 2024 at Wynn Las Vegas’ XS Nightclub; headlined by The Chainsmokers and Kygo, with additional guests and immersive activations.
  • 2026 event: February 7, 2026, at the Cow Palace in San Francisco; headliners include The Chainsmokers, Ludacris, DJ Irie & Xandra.
  • Produced by Authentic Brands Group's Authentic Live and Medium Rare, with partners like DraftKings, Lexus, Celcius, and Verizon; described as an elevated, insider celebration with premium hospitality.
  • Historically, SI The Party has generated substantial media buzz and reach; for Super Bowl LIV (2020) coverage, ABG notes 3,000 attendees with 915M media impressions and 6.8M social impressions.

For the latest updates, follow the official channels and plan your trip around the event dates. Each city hosts a standalone edition with its own headliners and activations, so check the venue details and date-specific info when you’re ready to join the celebration.

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